What Is The Purpose Of A Blog?

Posted on


I’ll warn you know this is a word heavy post.

For those of you who read my last post you will know that one of my goals for 2016 is to be more consistent with my blog posts and to post something at least once a month.  As we are now in February this post at least ticks that box and means that I am on track with that goal. 

If I am honest one of the reasons for my lack of posts previously has been down to one, a lack of planning and two, not really knowing what to write about (which is probably linked to the lack of planning!). 

So I decided to ask myself “What is the purpose of a blog?”.  I don’t think there is a right or wrong answer to this question, but there are definitely a LOT of answers.

I read a fair number of other people’s blogs myself and I was thinking about why I read them that got me to thinking about the question “What is the purpose of a blog?” and more importantly “What is the purpose of MY blog?”.

According to Wikipedia blog (a truncation of the expression weblog)[1] is a discussion or informational site published on the World Wide Web consisting of discrete entries ("posts") typically displayed in reverse chronological order (the most recent post appears first).”

But I didn’t really feel that that told me what the purpose of a blog is or what I wanted the purpose of my blog to be.  I read a mixture of blogs. Some are lifestyle blogs with the occasional baking and crafting post included.  Some are very specifically crafting blogs with tutorials and hints and tips.  Others are what you would perhaps call craft business blogs with a mixture of crafting tutorials but also with an emphasis the business side of crafting.  Some are blogs of small businesses which run alongside the online presence of the business.

I enjoy reading all of them and even when, occasionally, the theme of the posts is the same, it is interesting to see the different writers’ individual take on a topic and to get their opinions and thoughts.  One of the things I have enjoyed the most since discovering and reading these blogs is the way that most of them have evolved over the 2 or 3 years that I have been reading them.  The styles change, the focus of the posts, and to a reader at least, it sometimes seems as though the purpose of the blog has changed.

A lot of bloggers (someone who writes blogs – I can’t actually decide if I like that word or not!) earn money directly from their blogs.  This could be through advertising, sponsorship, commission through paid links, or a combination of all of these.  I personally don’t like the more commercial blogs as I feel that it loses some of the personality of the writer, and sometimes feels that I am getting the ‘hard sell’.

So, back to the original question(s), “What is the purpose of a blog?” and “What is the purpose of MY blog?”.  In answer to the first question I don’t think there is a single, specific purpose to a blog.  All blog writers seem to come to blogging for different reasons, with different agendas and goals, and that is why there is such an abundance of blogs out there to read.  If you could pinpoint a single common denominator between all blogs I suppose it would be the wish to communicate with others and share your thoughts and ideas.  Of course I could be sitting here writing this just for my benefit as you never know if anyone else is actually going to read it once you hit ‘publish’!

The purpose of my blog I have decided is to run alongside my small handmade business but it won’t just be to try and promote or sell my products; if you are anything like me the more someone tries to make me do something the less inclined you are to do it. So trying to get you all to buy my products won’t be something you will find in these blog pages.

I want these pages to be more of a conversation.  If there are topics that interest me that I want to talk to you about I will write a post.  That could mean posts on fabric I’ve found (I am a bit of a fabric obsessive!), places I have visited, either holidays, day trips or weekend visits, things I have made or baked and hopefully along the way I will be able to promote other blogs and writers that I think you might be interested in as well as always trying to promote and support other small business.

You never know, with some planning and purpose now behind my blog posts I might even be able to post more than once a month (although I should probably learn to walk before I run!).

If you have managed to stick with it to the end of this post, thank you and well done!  I would be really interested in your answers to “What is the purpose of a blog?” or if you have any ideas for blog posts that you would like to see in the future let me know.  As I would really like this blog to be a conversation I hope you will join in and I won't be talking to myself (typing whilst fingers tightly crossed is harder than you think!).

Add a comment:

Leave a comment:


  1. Hi Sharon, Great post - I think your plans sound good and I look forward to reading them. I know what you mean about not knowing what the purpose is - I've found it easier since having had Flo as it feels like there's a bit of space in the fitness/running blog world for some posts on postnatal fitness - I haven't read much else about it but there must be other mums like me trying to get fit again!

    Posted on

Add a comment